Neuro-Optimized Design: Using AI to Create Visuals That Connect

Description

Module 1: Foundations of Neuro-Visual Design
Introduction to neuroscience in marketing
Key brain structures involved in visual processing
Principles of attention, memory, and decision-making in visual perception

Module 2: Generative AI in Design: Tools and Techniques
Overview of generative AI in design
Deep dive into AI-powered tools (e.g., Adobe Firefly, DALL-E, Midjourney)
Ethical considerations in AI-generated content

Module 3: Neuro-Optimized Color Theory and Composition
The psychology and neuroscience of color
Compositional techniques that guide attention
Using AI to generate and refine color palettes

Module 4: Emotion-Driven Visual Storytelling
Neuroscience of emotional responses to visuals
Crafting narratives that engage the brain’s reward system
AI-assisted storyboarding and concept generation

Module 5: Personalization and the Brain
Neurological basis of personalization effectiveness
Leveraging AI for dynamic, personalized visual content
Balancing customization and cognitive load

Module 6: Neuro-Measurement and Optimization
Tools and techniques for measuring neurological responses
Interpreting neuro-data to refine designs
Iterative design process using AI and neurofeedback

Module 7: Practical Application and Case Studies
Real-world examples of neuro-optimized designs
Hands-on projects using generative AI tools
Peer review and expert feedback on participant designs

Session (days): 1
Duration (hrs): 7.5
Level: Beginner
Additional Note: Please bring your own laptop for hands-on training. If you don’t have laptop, we can provide spare laptop for training use.

All participants will receive a Certificate of Completion from Tertiary Courses after achieved at least 75% attendance.

We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.

Note the venue of the training is subject to changes due to class size and availability of the classroom. Note the minimal class size to start a class is 3 Pax.